SEO is an acronym for a couple of different terms associated with websites on the internet, SEO can stand for “Search Engine Optimization” or when referring to individuals that offer consulting skills for this process “Search Engine Optimizers”. SEO is a usability practice that makes the content of a site easier to find primarily through online search engines that are the most widely used method of locating information within a site.
Based on information found on Google’s SEO information pages, search engine optimization is mostly achieved through proper planning during the creation of a site and the inclusion of site maps and robot files that help create indexes to the desired pages. A lot of this can be achieved without any cost to the websites owner, however, many search engine optimizers will use marketing ploys that imply special costs or abilities to increase search engine ranking. A Google state that search engine rank depends on popularity, use, and how well structured the site has been created. Search engine rank cannot be bought or increased by money; therefore the site needs to be built with SEO techniques being made a priority (if search engine traffic is the desired result).
SEO is a practice, and not a specific tangible asset. Webmasters that desire high search engine traffic need to take specific steps in order to optimize their pages to be found by users linked through search engines, or even the best designed pages could become lost in the millions of websites the internet offers.
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